Nowadays, a company’s website is an essential element of their business operation and global reach. The days of paper-based advertising are rapidly fading out, and business cards, catalogues, brochures and portfolios are all brought into one digital space on a website. In some cases, websites even replace a physical store,...

Nowadays, companies are not only providing commodities exclusively within their own national borders. Many end up entering international markets and export overseas. A product’s commercial presence in a new country calls for a translation of the product itself and everything that goes with it- even...

Many companies these days are expanding and globalising, or even just making their services available to foreign customers and tourists. Because of this, the demand for translation has increased. However, some companies are still uninformed on translation. Contrary to popular belief, translation requires a whole lot...

The catering industry is an economic powerhouse in Spain. And it is because tourism is growing exponentially, which makes us reliant on a larger number of tourists from different parts of the world. Nowadays, we are not just talking about beach tourism, as different types...

Are you tired of poor marketing translations? If your speciality is marketing, branding, SEO, or communication and you’re tired of bad literal translations that don’t consider localisation or the unique challenges of marketing translation, this blog might be useful for you to understand how a professional...

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